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a) Key areas of accountability/responsibility

The China marketing and franchise manager is responsible for preparation and execution of a wide range of marketing activities in the following key-area’s:

1. Marketing strategy and planning

• Responsible for defining Franchise’s related marketing strategy

• Defining Marketing Plans under guidance of global franchise, containing commercial strategies, tactics and actions within the framework of FPB

• Guide and support the transformation of the Marketing Plan in Regional / Account plans (by Sales Managers) containing commercial tactics and actions.

• Assess potential risks/opportunities by using PSR (product stewardship review) and BRA (Business Risk Assessment) tools

2. Pricing

• Defining pricing policies with guidance from global Franchise and implement these


• Margin management: optimize the total contribution margin and gross profit at standard

• Oversee coordination of efforts by sales to reduce accounts receivables

3. Organization

• Work closely with the operation, DSCM and Finance counterparts to provide accurate sales & financial result planning to management.

• Prepare monthly result outlook and control sales & production performance against targets set.

• Contact person for sales towards marketing issues, steers sales & marketing projects.

• Improve communication and efficiency of sales organization.

• Ensure M&S work processes are in place and reviewed regularly if they are up to date

4. Product offering

• Coordination of new introduction of product, functionalities, packaging, sales leads (funnel), e-commerce, grade slate programs and marketing communication for and within the sales organization.

• Define product portfolio strategies (as input for Marketing Director, who is responsible for managing the portfolio (policies and tactics).

• Branding

5. Development program management

• Translate product portfolio strategies in proposals for Product Development programs as to be run by R&D and/or Manufacturing.

• Manage the (pre-) market introduction of new products and applications (market positioning; target customers; etc.).

• Define criteria sustaining patents for IP protection

6. External Communications

• Supervise release of proprietary information

• Marketing Communications planning and execution

• Maintain relationship with industrial association

7. Sustainable Anti-biotics

• Define China SA strategy and annual plan and take lead to implement after approval

Comply to the company, SHE&Q and security regulations; signal unsafe situations, (near) incidents, environmental, quality and security risks; stop proceedings when serious violations of the regulations occur and report these. Address others to comply with the regulations to prevent unsafe behaviour


  • Business or Technical Academic or bachelor degree and/or above, MBA preferred.
  • Good pharmaceutical background and good knowledge on Anti-infectives
  • Some knowledge of project management practices.
  • Good communication skill and social skills
  • Good understanding of company’s business strategy and entrepreneurial attitude
  • Good data analysis skill with strong business sense.
  • At least 5 years commercial experience in an international business-to-business environment, preferably in the chemical industry or Pharmaceutical industry.


五险一金 Insurance and house funding

周末双休 working time: Monday to Friday

补充医疗保险 additional medical insurance

定期体检 regularly physical check

带薪年休 annual paid vocation


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